Working with Chef Tu David Phu was more than a creative partnership—it was a chance to celebrate our shared Vietnamese-American heritage and California roots. As an Oakland-based chef and Top Chef alumnus, Chef Tu is known for his innovative fine dining and dedication to preserving Vietnamese culinary traditions.
Bringing Cultural Narratives and Community to the Forefront
Through collaborations with brands like Mr. Espresso Coffee, CCHP, and SakanaBlue, to name a few, we brought his recipes, cultural narratives, and passion for community to life. These projects weren’t just about content creation—they amplified the voices of our heritage and honored the stories that connect us all.
Together, We Created Impactful Content That Highlighted His Artistry and Storytelling
We produced recap videos for fine dining events and partnerships with brands like Hoopes Vineyard and Whole Foods Market. I also co-directed and edited his YouTube series, Cooking with Chef Tu, which garnered over 3,000 subscribers and 250,000+ views across all videos within its first year.